They speak in soft, chirpy voices and flock to specialized boutiques with names like Jesus Diamante, which looks like a bedroom in a European chateau. There, some hime girls spend more than $1,000 for an outfit including a satin dress, parasol and rhinestone-studded handbag.
"When they come out with a new item, I can't sleep at night because that's all I can think about," says Ms. Yamamoto of the Diamante dresses. The 36-year-old housewife has amassed a collection of 20 princess dresses in the past eight months and even decked out her bedroom with imitation rococo furniture.
Japan's Latest Fashion Has Women Playing Princess for a Day
Himegyarus är också vanliga människor